A decade in startups.
I started in product design and grew into leading product. I work hand in hand with founders, customers, and engineers to understand what matters, decide where to focus, and turn that into something useful.
I still like getting into the details. From figuring out what to build—and what can wait—to learning whether what we shipped actually helped customers and the business.
Experience
Head of Product
TextYess
Promoted from Founding Product Designer.
Leading product alongside the founders, managing product managers and designers, and working with our engineering team. Developing the vision for our next stage in agentic ecommerce, with a focus on growing MRR, reducing churn, and expanding revenue from existing merchants. TextYess serves a few hundred merchants with a few million in ARR.
Product Lead
Rasayel
Promoted from Founding Product Designer.
Led product direction with an 8–9 engineer team as Rasayel grew from €0 to €850k ARR—through launches like the chatbot and campaigns, plus operational improvements across permissions, workflows, and data syncing.
Founding Product Designer
GoVocal
Helped shape the platform from early stage to 200+ organisations and 500,000 users.
Product Designer
CentralApp
Designed and shipped core product experiences across web and mobile.
Co-founder
Iconic Matter
Led the brand for a youth-focused company partnering with universities to offer online and on-campus advertising.
Read recommendationsCoded in English
From Belgium 🇪🇺